The tool focuses on seven key pillars which have been identified as being critical to scaling companies achieving their growth aspirations. These are Business Strategy, People & Management, Sales Marketing & Export, Innovation, Operations, Digital Adoption, and Finance Funding & Risk.
In addition the tool benchmarks businesses against others within their sector. This facilitates an understanding of how they compare to similar organisations across a range of key performance and practice parameters. The benchmarking database is comprised of over 120,000 enterprises globally, drawn from a wide range of sectors who regularly contribute their information.